The simpler, the better.
The beer was placed on the market. It was well received, but there were some objections in the area of new brand communication. We realized that the slogan “Everything is here” might be too difficult to read without involving the right budget in the advertising campaign.
Together with the customer, we decided to simplify communication. A new slogan was created. It was definitely simpler - “Summer is here”. To give this twist, we went towards the recurring retro style and the equally popular boho.
As part of these changes, in autumn 2018 we introduced the concept to the customer and coordinated the brand’s photo session. Photos were used in the designs of POS material. Collective packaging also received a new design. Van Pur launched support for sales activities, the brand was ready to conquer new markets and enter them with a new design.